{"title":"All Products","description":"\u003cp\u003eExplore Longform Merino clothing. Sustainable staples for Men and Women made from the highest quality, ethically sourced merino wool. From work days to weekends, city streets to travelling abroad, these are pieces designed to be lived in and loved, long after the season has turned.\u003c\/p\u003e","products":[{"product_id":"foundation-beanie","title":"Foundation Merino Beanie","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"font-family: 'Söhne',sans-serif; color: windowtext;\"\u003eThe Foundation Beanie is a chunky rib knit beanie for Men and Women. Crafted from 100% ZQ Merino, it comes in one size and is finished with an embroidered Longform moniker on the folded brim.\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"Greymarle","offer_id":46000094347413,"sku":"LFA001-GRY","price":95.0,"currency_code":"NZD","in_stock":true},{"title":"Black","offer_id":46000094281877,"sku":"LFA001-BLA","price":95.0,"currency_code":"NZD","in_stock":true},{"title":"Spark","offer_id":46000094380181,"sku":"LFA001-SPA","price":95.0,"currency_code":"NZD","in_stock":true},{"title":"Ivory","offer_id":46000094314645,"sku":"LFA001-IVO","price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/foundation_beanie_greymarle.jpg?v=1754619604"},{"product_id":"dock-beanie","title":"Dock Merino Beanie","description":"\u003cp class=\"MsoNormal\"\u003eThe Dock Beanie is a chunky rib knit beanie for Men and Women. With a cropped fit and narrower brim, it is crafted from 100% ZQ Merino, and is finished with an embroidered Longform moniker on the folded brim.\u003cspan style=\"font-size: 10.5pt; font-family: 'Söhne',sans-serif; color: #215f9a;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"Ivory","offer_id":46083533209749,"sku":"LFA002-IVO","price":89.0,"currency_code":"NZD","in_stock":true},{"title":"Spark","offer_id":46083533275285,"sku":"LFA002-SPA","price":89.0,"currency_code":"NZD","in_stock":true},{"title":"Black","offer_id":46083533176981,"sku":"LFA002-BLA","price":89.0,"currency_code":"NZD","in_stock":true},{"title":"Greymarle","offer_id":46083533242517,"sku":"LFA002-GRY","price":89.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/foundation_beanie_ivory_d735a38a-df3d-4c7e-b67d-9b938674c317.jpg?v=1754619602"},{"product_id":"men-s-foundation-merino-tee-black-1","title":"Men’s Foundation Merino Tee - Black","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eThe Foundation Merino Tee is our elevated take on a classic wardrobe stable. Designed with a classic straight fit, this T-Shirt is crafted from a supersoft 100% ZQ merino jersey, featuring a crew neck with self-fabric binding and finished with an embroidered Longform Merino moniker on the back left body.\u003c\/span\u003e\u003cspan lang=\"EN-AU\" style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47313919738005,"sku":"LFM001-BLA-XS","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47313919770773,"sku":"LFM001-BLA-S","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47313919803541,"sku":"LFM001-BLA-M","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47313919836309,"sku":"LFM001-BLA-L","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47313919869077,"sku":"LFM001-BLA-XL","price":179.0,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":47313919901845,"sku":"LFM001-BLA-2XL","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/mens_foundation_tee_black_1.jpg?v=1754619620"},{"product_id":"men-s-foundation-merino-tee-navy","title":"Men’s Foundation Merino Tee - Navy","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eThe Foundation Merino Tee is our elevated take on a classic wardrobe stable. 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mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in mid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47760167796885,"sku":"LFW014-ASH-XS","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47760167829653,"sku":"LFW014-ASH-S","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47760167862421,"sku":"LFW014-ASH-M","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47760167895189,"sku":"LFW014-ASH-L","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47760167927957,"sku":"LFW014-ASH-XL","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW014_womens_ribtank_ashheather_cropped.jpg?v=1790640175"},{"product_id":"womens-merino-rib-tank-navy-heather-pre-order","title":"Women's Merino Rib Tank - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool, the rib tank offers an elevated take on a casual staple. \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eDesigned with a slightly looser cut to our Foundation Tee, with a slight dropped shoulder, it features a crew neck and armhole finished with a contrast merino wool binding.\u003c\/span\u003e\u003cspan style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in mid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47760212033685,"sku":"LFW014-NAV-XS","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47760212066453,"sku":"LFW014-NAV-S","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47760212099221,"sku":"LFW014-NAV-M","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47760212131989,"sku":"LFW014-NAV-L","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47760212164757,"sku":"LFW014-NAV-XL","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW014_womens_ribtank_navyheather_cropped_W_2c5c8669-f47b-4373-b336-be785d63aec0.jpg?v=1790640092"},{"product_id":"women-s-longsleeve-merino-tee-navy-heather","title":"Women's Longsleeve Merino Tee - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eBased off our Foundation Tee fit, \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003ethis long sleeve merino t-shirt is crafted from 100% merino wool, in a yarn dyed navy heather jersey. 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