{"title":"Men Home Page","description":"\u003cp\u003eExplore our Men's  offering from Longform Merino. \u003cmeta charset=\"utf-8\"\u003eUsing the highest quality, ethically sourced merino wool, these everyday staple pieces that have been designed with consideration, and made with signature Longform detail and premium craftsmanship. \u003c\/p\u003e","products":[{"product_id":"men-s-foundation-merino-tee-black-1","title":"Men’s Foundation Merino Tee | Black","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eThe Foundation Merino Tee is our elevated take on a classic wardrobe stable. Designed with a classic straight fit, this T-Shirt is crafted from a supersoft 100% ZQ merino jersey, featuring a crew neck with self-fabric binding and finished with an embroidered Longform Merino moniker on the back left body.\u003c\/span\u003e\u003cspan lang=\"EN-AU\" style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47313919738005,"sku":"LFM001-BLA-XS","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47313919770773,"sku":"LFM001-BLA-S","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47313919803541,"sku":"LFM001-BLA-M","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47313919836309,"sku":"LFM001-BLA-L","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47313919869077,"sku":"LFM001-BLA-XL","price":179.0,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":47313919901845,"sku":"LFM001-BLA-2XL","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/mens_foundation_tee_black_1.jpg?v=1754619620"},{"product_id":"men-s-foundation-merino-tee-navy","title":"Men’s Foundation Merino Tee | Navy","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eThe Foundation Merino Tee is our elevated take on a classic wardrobe stable. Designed with a classic straight fit, this T-Shirt is crafted from a supersoft 100% ZQ merino jersey, featuring a crew neck with self-fabric binding and finished with an embroidered Longform Merino moniker on the back left body.\u003c\/span\u003e\u003cspan lang=\"EN-AU\" style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47313923539093,"sku":"LFM001-NAV-XS","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47313923571861,"sku":"LFM001-NAV-S","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47313923604629,"sku":"LFM001-NAV-M","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47313923637397,"sku":"LFM001-NAV-L","price":179.0,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":47313923670165,"sku":"LFM001-NAV-XL","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":47313923702933,"sku":"LFM001-NAV-2XL","price":179.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/mens_foundation_tee_navy.jpg?v=1754619621"},{"product_id":"men-s-foundation-merino-tee-ash","title":"Men’s Foundation Merino Tee | Ash","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eThe Foundation Merino Tee is our elevated take on a classic wardrobe stable. 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