{"title":"New Arrivals + Pre-Orders","description":null,"products":[{"product_id":"womens-merino-rib-tank-ash-heather-pre-order","title":"Women's Merino Rib Tank - Ash Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool, the rib tank offers an elevated take on a casual staple. \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eDesigned with a slightly looser cut to our Foundation Tee, with a slight dropped shoulder, it features a crew neck and armhole finished with a contrast merino wool binding.\u003c\/span\u003e\u003cspan style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in mid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47760167796885,"sku":"LFW014-ASH-XS","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47760167829653,"sku":"LFW014-ASH-S","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47760167862421,"sku":"LFW014-ASH-M","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47760167895189,"sku":"LFW014-ASH-L","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47760167927957,"sku":"LFW014-ASH-XL","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW014_womens_ribtank_ashheather_cropped.jpg?v=1790640175"},{"product_id":"womens-merino-rib-tank-navy-heather-pre-order","title":"Women's Merino Rib Tank - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool, the rib tank offers an elevated take on a casual staple. \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eDesigned with a slightly looser cut to our Foundation Tee, with a slight dropped shoulder, it features a crew neck and armhole finished with a contrast merino wool binding.\u003c\/span\u003e\u003cspan style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in mid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47760212033685,"sku":"LFW014-NAV-XS","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47760212066453,"sku":"LFW014-NAV-S","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47760212099221,"sku":"LFW014-NAV-M","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47760212131989,"sku":"LFW014-NAV-L","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47760212164757,"sku":"LFW014-NAV-XL","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW014_womens_ribtank_navyheather_cropped_W_2c5c8669-f47b-4373-b336-be785d63aec0.jpg?v=1790640092"},{"product_id":"women-s-longsleeve-merino-tee-navy-heather","title":"Women's Longsleeve Merino Tee - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eBased off our Foundation Tee fit, \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003ethis long sleeve merino t-shirt is crafted from 100% merino wool, in a yarn dyed navy heather jersey. It features a wider neck opening, neck binding in self fabric and is finished with an embroidered Longform Merino moniker on the back left body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003ePre-Order Information\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eThis style is currently available for pre-order and is expected to be shipped in mid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":47760284418197,"sku":"LFW015-NAV-XS","price":239.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":47760284450965,"sku":"LFW015-NAV-S","price":239.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47760284483733,"sku":"LFW015-NAV-M","price":239.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47760284516501,"sku":"LFW015-NAV-L","price":239.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47760284549269,"sku":"LFW015-NAV-XL","price":239.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW015_womens_longsleeve_tee_navy_heather_cropped_W_021f6a6b-0e06-45d8-acef-944e74a38b78.jpg?v=1790639999"},{"product_id":"women-s-short-sleeve-merino-sweatshirt-navy","title":"Women’s Short Sleeve Merino Sweatshirt - Navy","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":48021321941141,"sku":"LFW013-NAV-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":48021321973909,"sku":"LFW013-NAV-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":48021322006677,"sku":"LFW013-NAV-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":48021322039445,"sku":"LFW013-NAV-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":48021322072213,"sku":"LFW013-NAV-XL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW013_womens_shortsleevemerinosweatshirt_navy_cropped_W.jpg?v=1790632628"},{"product_id":"mens-merino-rib-tank-ash-heather-pre-order","title":"Men's Merino Rib Tank - Ash Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool, the rib tank offers an elevated take on a casual staple. \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eDesigned with a slightly looser cut to our Foundation Tee, with a slight dropped shoulder, it features a crew neck and armhole finished with a contrast merino wool binding.\u003c\/span\u003e\u003cspan style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in \u003cmeta charset=\"utf-8\"\u003emid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49974242377877,"sku":"LFM019-ASH-XS","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49974242410645,"sku":"LFM019-ASH-S","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49974242443413,"sku":"LFM019-ASH-M","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49974242476181,"sku":"LFM019-ASH-L","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49974242508949,"sku":"LFM019-ASH-XL","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFM019_mens_ribtank_ashheather_cropped_M.jpg?v=1790639456"},{"product_id":"mens-merino-rib-tank-navy-heather-pre-order","title":"Men's Merino Rib Tank - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool, the rib tank offers an elevated take on a casual staple. \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eDesigned with a slightly looser cut to our Foundation Tee, with a slight dropped shoulder, it features a crew neck and armhole finished with a contrast merino wool binding.\u003c\/span\u003e\u003cspan style=\"color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;\" lang=\"EN-AU\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePre-Order Information\u003c\/strong\u003e\u003cbr\u003eThis style is currently available for pre-order and is expected to be shipped in \u003cmeta charset=\"utf-8\"\u003emid-late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49974539681941,"sku":"LFM019-NAV-XS","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49974539714709,"sku":"LFM019-NAV-S","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49974539747477,"sku":"LFM019-NAV-M","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49974539780245,"sku":"LFM019-NAV-L","price":189.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49974539813013,"sku":"LFM019-NAV-XL","price":189.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFM019_mens_ribtank_navyheather_cropped_M.jpg?v=1790639398"},{"product_id":"women-s-merino-wrap-skirt-navy-heather-pre-order","title":"Women's Merino Wrap Skirt - Navy Heather (Pre-order)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eCrafted from 100% merino wool interlock jersey, the Wrap Skirt is the perfect blend of ease and elevated style. A mid length skirt, it features a wrapped form with a straight cut, all secured with an elasticated waist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003ePre-Order Information\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-AU\"\u003eThis style is currently available for pre-order and is expected to be shipped in late October\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49983545901205,"sku":"LFW017-NAV-XS","price":369.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49983545933973,"sku":"LFW017-NAV-S","price":369.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49983545966741,"sku":"LFW017-NAV-M","price":369.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49983545999509,"sku":"LFW017-NAV-L","price":369.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49983546032277,"sku":"LFW017-NAV-XL","price":369.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW017_womenswrapskirt_navy_front_W.jpg?v=1790637303"},{"product_id":"women-s-short-sleeve-merino-sweatshirt-deep-klein","title":"Women’s Short Sleeve Merino Sweatshirt - Deep Klein","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49986184118421,"sku":"LFW013-DKL-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49986184151189,"sku":"LFW013-DKL-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49986184183957,"sku":"LFW013-DKL-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49986184216725,"sku":"LFW013-DKL-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49986184249493,"sku":"LFW013-DKL-XL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW013_womens_shortsleevemerinosweatshirt_deepklein_cropped_W.jpg?v=1790632536"},{"product_id":"women-s-short-sleeve-merino-sweatshirt-saffron","title":"Women’s Short Sleeve Merino Sweatshirt - Saffron","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49986188312725,"sku":"LFW013-SAF-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49986188345493,"sku":"LFW013-SAF-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49986188378261,"sku":"LFW013-SAF-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49986188411029,"sku":"LFW013-SAF-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49986188443797,"sku":"LFW013-SAF-XL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFW013_womens_shortsleevemerinosweatshirt_saffron_cropped_W.jpg?v=1790632454"},{"product_id":"men-s-short-sleeve-merino-sweatshirt-black","title":"Men’s Short Sleeve Merino Sweatshirt - Black","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49986191786133,"sku":"LFM018-BLA-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49986191818901,"sku":"LFM018-BLA-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49986191851669,"sku":"LFM018-BLA-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49986191884437,"sku":"LFM018-BLA-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49986191917205,"sku":"LFM018-BLA-XL","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":49986191949973,"sku":"LFM018-BLA-XXL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFM018_mens_sssweatshirt_black_cropped_M_f1f8c983-69b0-4793-a27a-07305009e046.jpg?v=1790631386"},{"product_id":"men-s-short-sleeve-merino-sweatshirt-deep-klein","title":"Men’s Short Sleeve Merino Sweatshirt - Deep Klein","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":49986192310421,"sku":"LFM018-DKL-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":49986192343189,"sku":"LFM018-DKL-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":49986192375957,"sku":"LFM018-DKL-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":49986192408725,"sku":"LFM018-DKL-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":49986192441493,"sku":"LFM018-DKL-XL","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":49986192474261,"sku":"LFM018-DKL-XXL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFM018_mens_sssweatshirt_deepklein_cropped_M.jpg?v=1790631217"},{"product_id":"men-s-short-sleeve-merino-sweatshirt-clay","title":"Men’s Short Sleeve Merino Sweatshirt - Clay","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-AU\" style=\"color: windowtext;\"\u003eBased on our Foundation sweatshirt fit, The Short Sleeve Merino Sweatshirt is a versitle addition to our sweatshirt offering. Crafted from our 100% ZQ merino loopback terry, it is a relaxed, slightly cropped take on a classic fit. This piece features a set-in front sleeve with a raglan sleeve on the back. It has a 2 x 2 rib for the neck collar and hem.\u003c\/span\u003e\u003c\/p\u003e","brand":"Longform","offers":[{"title":"XS","offer_id":67597233225877,"sku":"LFM018-CLA-XS","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":67597233258645,"sku":"LFM018-CLA-S","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":67597233291413,"sku":"LFM018-CLA-M","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":67597233324181,"sku":"LFM018-CLA-L","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":67597233356949,"sku":"LFM018-CLA-XL","price":289.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":67597233389717,"sku":"LFM018-CLA-XXL","price":289.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6702\/6069\/files\/LFM018_mens_sssweatshirt_clay_cropped_M.jpg?v=1790632210"}],"url":"https:\/\/longform.co\/collections\/new-arrivals.oembed","provider":"Longform","version":"1.0","type":"link"}