About Merino Wool | Benefits of Merino

Our Merino

Merino story

The merino sheep is one of the oldest sheep breeds in the world, and the production of their wool has been refined over the centuries to move with you, adapt to your environment, and (needless to say) stand the test of time.

So, merino wool is more than just a fabric; it’s a high-performance material sourced directly from nature.

That’s why it was only natural to choose merino as the foundation fibre of Longform. Light, soft and versatile, it answers our everyday needs with effortless style.

BENEFITS

MERINO

Elevated Comfort

Each merino fibre is fine, breathable, and remarkably soft. Unlike traditional wool, it feels smooth against the skin, making it ideal for layering or wearing solo. Natural elasticity keeps its shape, while its lightweight structure keeps you comfortable. That’s why Longform merino always drapes the way it should.

Effortless performance

Every time you put on a Longform merino piece, the merino starts working in ways you may not realise.

Temperature Regulating

Merino naturally adapts to your body’s needs, insulating to keep you warm when it’s cold and breathing to keep you cool when it’s warm.

Moisture-wicking

Designed to keep you feeling dry and fresh, the natural lanolin in each merino fibre helps pull moisture away from the skin.

Odour-resistant

Minimal washing required. Merino resists the buildup of bacteria that cause odour, meaning you can wear it more and wash it less.

Soft Touch

With its hypoallergenic and anti-bacterial properties, merino gives a luxury feel against your skin and helps to avoid irritation and scratching.

Wrinkle-resistant

Due to the natural crimp of the fibre, merino moves with you, always retaining its structural integrity and keeping your fit fresh.

Quick-drying

Need it fast? Merino dries quickly, so it can be ready to go whenever you are.

Easy Care

Machine washable and designed to last, merino requires minimal maintenance while staying in top shape through countless wears and washes.

UV & Fire Protection

Merino’s natural properties shield you from the elements, protecting your skin from UV rays and offering a layer of fire resistance.

Sustainability as a Given

Merino isn’t just good for you, it’s good for the planet.

Ethically Sourced

Longform non-mulesed merino is sourced from carefully selected farms. That means it’s ZQ standard, where respect for the flock is as important as respect for the land. No harmful practices, just quality merino wool from responsible farms.

Commitment to Quality

From the first source to the final stitch, every step in our merino journey is rooted in craftsmanship and integrity. We partner with those who share our vision, delivering a product that stands up to the elements and to time.

The Science

For the detail-driven: Merino fibre is measured in microns (the diameter of the fibre). The finer the micron, the finer the fibre and softer it is to touch.

Longform merino ranges from 18.9 to 21 microns.

The more you wear merino, the more it feels less like a fabric and more like a lifestyle.

Cart