about us
Longform Merino was established in 2025 and founded by Creative Director and CEO Des Rusk. But its story began long before then. It was inspired by Aotearoa New Zealand’s long history with high quality merino wool, then built upon Des’s extensive experience in fashion and his passion for craft.
Longform Merino reimagines classic pieces with a refined perspective; every piece is crafted with thoughtful design and timeless style. They’re made to get better with time.
That doesn’t mean we’re precious. These are wardrobe essentials, made to elevate existing aesthetics and help create some new ones. We hope any Longform pieces you own become your favourite everyday garments.
the founder
With a deep-rooted history in New Zealand fashion, Des Rusk has worn many hats - designer, educator, and industry leader - gaining expertise across the fashion landscape.
Longform, his latest initiative, reflects a desire to embrace a change of pace. Longform is about creating evolving styles. Styles developed with consideration and care to be more enduringly relevant than seasonal collections, and sit outside traditional fashion cycles.