Privacy policy
At Longform, we deeply value your privacy and are committed to safeguarding your personal information. We take every necessary step to comply with the Privacy Act 1993 (New Zealand) and the Privacy Act 1988 (Australia). By engaging with our website, you consent to the collection, use, and storage of your information as outlined below.
How We Collect Your Information
We collect personal details you share with us, such as your name, contact information, address, and date of birth. This occurs when you sign up for our newsletter, reach out to us with inquiries, or engage in our services. While browsing our site, you are not required to provide personal details, but certain services may require it. If you choose not to provide the necessary information, we may be unable to fulfil those services. We always offer the option for anonymous interaction when possible.
The Information We Collect
To enhance your experience with us, we collect certain information depending on your interaction with Longform. This allows us to process your orders, deliver your items, and remember your preferences for your next visit. This information may include but may not be limited to:
- Name
- Email address
- Phone number
- Delivery address (including country, city, suburb, street name, and postcode)
- Purchase and customer service history
- Size and colour preferences
- Payment details (only an encrypted token is stored—never your full card details)
We also gather technical details to improve your browsing experience which includes but may not be limited to:
- IP address
- Browser type
- Time and duration of your visit
- Pages viewed and duration on each
- Search queries
- Referring URL (the site you visited before ours)
This helps us customise content (like currency preferences) and enhance your shopping experience. We ensure that any technical data is never linked to your personal details.
Using and Protecting Your Information
We use your information to keep you updated on new products and personalised recommendations. To improve your shopping journey, we may analyse your preferences to tailor product suggestions and relevant ads.
In line with the Privacy Act and GDPR (when applicable), we may share your data with trusted third-party service providers who assist with sales processing, data storage, website support, shipping, and marketing. Some of these services may be hosted overseas, but we ensure that all third parties comply with privacy standards.
Your information is securely stored and encrypted through cloud computing services managed by us or our trusted providers. We never sell or lease your personal data.
Security
Your security is a priority. We use industry-standard encryption (TLS/SSL) to protect sensitive details, such as payment and shipping information, ensuring your data remains secure. While we take every step to secure your information, it’s important to note that no online communication is fully risk-free. For added security, we recommend taking precautions like using strong passwords and logging out of your account after use.
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
External Links
Our site may contain links to third-party websites. We have no control over their privacy practices, so we recommend reviewing their privacy policies before engaging with them.
Accessing and Updating Your Information
You have the right to access and update the personal information we hold. To request access or corrections, simply contact us at media@longform.co.
Concerns or Complaints
If you have questions or concerns about this privacy policy, don’t hesitate to reach out. We’ll respond promptly and do our best to resolve any issues, in accordance with the Privacy Act or GDPR. You can also file a complaint with the New Zealand Privacy Commissioner if needed.
Policy Updates
We may update this policy from time to time to reflect changes in our operations or legal obligations. Any updates will be published here, so you’re always aware of how we handle your data.