Merino
Merino with meaning
Longform uses ZQ merino — the worldwide benchmark for ethical wool. Partnering with ZQ ensures Longform is aligned to the values, vision and ethical farming systems of the key stakeholders involved in its production. All farms hold long-term, individual contracts with ZQ, which helps provide sustainable wool price-points for farmers, meaning they can produce fit-for-purpose fibre, have income stability, and are recognised for their values and ethical farming systems.
Selected by hand
Every fleece is hand selected. A highly skilled wool classer assesses each by touch and sight — no shortcuts, no floor sweepings. It’s a meticulous process that ensures only the finest fibre makes it through, resulting in softness you can feel, and quality you can count on.
Traceability
Individual contracts with ZQ ensure our fibre is traceable right back to the farm, giving certainty that Longform merino is consistent in fibre quality, meets the highest environmental sustainability benchmarks, and adheres to animal welfare and social responsibilities.